Revenue Management and Yield Management : key challenges Both revenue management and yield management have a simple goal: to maximise the revenue from assets which required a large investment (such as a group of hotels). These assets are available but are not always fully used, nor are they used to their maximum potential (e.g. due to seasonal variation).
The growing number of distribution channels available for a single service, the ever-increasing customization of pricing offers, as well as changing customer behaviour (last-minute purchases, opportunism, etc.) all require close supervision of your company's offer and capacity.
Revenue Management and Yield Management : EURODECISION know-how Eurodecison has expertise in all the key Revenue Management tools:
- Dynamic Market Segmentation
- Offer segmentation in your company's consumption profile
- Demand and cancellation forecasts by segment
- Counter-offer management
- Overbooking
- Pricing and the price mix
- Strategy for opening and closing price categories
- Length of Stay Control in the hotel industry
- O&D Control and Network Capacity Control in the rail industry.
Drawing on their three-fold expertise in quantitative consulting, applied mathematics, and information systems, Eurodecison offers studies and services tailored to your requirements: - Process audits
- Assistance in setting up pressure and performance indicators
- Opportunity studies, support for choosing and implementing a Revenue Management tool
- Pricing strategy simulations
- Prototyping of optimization solutions.
Business sectors and applications :
Hotel industry, transportation (air, rail, and sea), lessors, media, theme parks, etc |  |
